New pro­duc­tion hall in São João da Boa Vista 

Aus­tri­an Bauer Group on the road to success in Brazil

In 2016, the Aus­tri­an Bauer Group opened a modern factory for the pro­duc­tion of irri­ga­tion systems 200 kilo­me­ters north of São Paulo. In the mean­time, pro­duc­tion has been expand­ed, the work­force has been increased and a soft­ware company spe­cial­iz­ing in the agri­cul­tur­al sector has been inte­grat­ed. The inter­na­tion­al company with its head­quar­ters in Voits­berg, Austria, has been active on the Brazil­ian market for over 25 years. The site in São João da Boa Vista is the turning point of Bauer’s pres­ence through­out South America. Bauer do Brasil is managed by Roque Luiz Alberto and Rodrigo Parada.

The Bauer Group is con­sid­ered the global market leader in irri­ga­tion. In order to meet the increas­ing demand for irri­ga­tion systems in Brazil and South America, a new pro­duc­tion facil­i­ty was built in São João da Boa Vista in 2016. The plant “Bauer do Brasil” is one of a total of 6 pro­duc­tion sites of the Bauer Group and covers an area of 37,000m². The main focus lies on man­u­fac­tur­ing modern irri­ga­tion systems such as the Rain­star hose reel machines and low-pres­sure pivot systems. Since the inau­gu­ra­tion in 2016, pro­duc­tion and thus the number of employ­ees has been increas­ing grad­u­al­ly. 230 employ­ees in the Brazil­ian plant cur­rent­ly man­u­fac­ture irri­ga­tion systems for a total area of 51,000 ha/year.

Bauer do Brasil São João da Boa Vista

Inte­gra­tion of company Irri­con­trol spe­cial­ized in soft­ware development 

In 2021, the pro­duc­tion of the youngest member of the Bauer Group, the Brazil­ian high-tech start-up Irri­con­trol, was inte­grat­ed into the São João da Boa Vista site. Irricontrol’s R&D depart­ment is still located in Itajuba’s Silicon Valley. Irricontrol’s focus lies on soft­ware devel­op­ment for the agri­cul­tur­al sector. Its 36 employ­ees work in close coop­er­a­tion with Bauer Voits­berg and con­cen­trate on the devel­op­ment and opti­miza­tion of future-proof digital solu­tions, such as soil mois­ture mea­sure­ments by satel­lite or modern con­trols, with which irri­ga­tion systems can be easily mon­i­tored and oper­at­ed from a PC or smartphone.

Increase of pro­duc­tion capacity

In the mean­time, the go-ahead has also been given for the expan­sion of pro­duc­tion capac­i­ty in São João da Boa Vista. The exist­ing factory will be enlarged by another pro­duc­tion hall with an area of 6,500 m². This increas­es the entire hall area to a total of 13,000 m².