One of Britain’s largest farm machinery dealer groups – Russells – has been appointed by Bauer to handle sales and back-up services for its slurry handling and crop irrigation equipment across a territory stretching from Yorkshire southwards to Northamptonshire. Russells will provide parts and service back-up for equipment already in use as well as supplying new Bauer machinery, and will have trained staff to look after the new product lines. Russels is known for its portfolio in the upper quality segment and represents renowned manufacturers such as New Holland, Manitou, Vaderstad, Pöttinger and Kongskilde.
Paul Russell, managing director, said: “We are delighted to be working with Bauer, a leading brand in irrigation and slurry equipment. It provides us with a great opportunity across the business to extend our product offering with a range of equipment renowned for quality and innovation.”
Russels takes over the territory of former Bauer dealer Rainmec. The two owners, John Milner and Roy Wharrick, who recently retired, have done an excellent job over the past few decades and have successfully established the Bauer brand in the region.
Overseeing the new venture at Russells is sales manager Jonny Newton (on the left side in the picture): “A lot of our existing customers use Bauer equipment, so it was an easy decision to take on such a well-known and well-regarded range of slurry and irrigation equipment,” he says. “We’ve had very positive feedback on news of our appointment and we’ll be doing our best to provide the same level of service that the previous dealer delivered.”
With a good mix of dairy and other livestock farms and vegetable and salad-growing areas on Russells’ patch, Adrian Tindall of Bauer UK & Ireland is confident the new partnership will be successful.
